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BIG NAME ADVERTISERS STOP USING GOOGLE ADS

Jonathan Story, Staff Writer

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Google Ads Services is perhaps the largest online advertising outlet available today. With nearly 30 billion Google Ads clicked a day, and 100 million dollars spent because of google ads a day, this service is a massive deal for both Google and the advertisers interested in participating. Unfortunately, as awesome as it is, it was recently discovered that this ad service has one major drawback. Because of this drawback, on March 21st, 2017, many big-name advertisers including Verizon, Johnson and Johnson, and Macy’s, withdrew their support and their ads from the massive Google Ads Service.

What was this one little hitch in the Google Ads get-rich-quick system? Well, turns out, Google Ads doesn’t differentiate one webpage from another very well, and doesn’t restrict many websites from running and displaying google ads. In other words, Google can’t tell Wikipedia from a terrorist website.

Word got around that Macy’s supported terrorism and that Johnson and Johnson supported drug trafficking, because their google ads appeared on these sites. About a couple minutes after these tweets, Facebook posts, and other statements made everywhere on the internet, these companies pretty much exploded, withdrawing all their support and ads from Google Ads Services.

Google’s response to this very pressing problem is vague. Eric Schmidt, CEO of Alphabet, which is Google’s parent company, said that they would simply “Tweak an algorithm” and “Tighten a policy”, and all would be better. What’s to keep these inappropriate websites to just find another loophole in the system, and try to get Walmart to support the Ku Klux Klan?

Obviously, this is a very big issue with today’s internet ad services. Anyone and everyone can claim support from someone just because a random ad appears on their webpage. If Google makes so much money from this program, I personally find it surprising that they do not have a large team to monitor websites that apply to get Google Ads.

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BIG NAME ADVERTISERS STOP USING GOOGLE ADS